In collaboration with Virgil Abloh, the NikeLab Re-Creation Center was an ambitious effort aimed at giving young minds an avenue to create, be mentored and explore creative ideas with their peers.

Given the task of crafting language for the effort as a whole, I helped to story tell around the initiative’s purpose, its mentors and collaborators as well as how the center serviced young creative Chicago. Messaging lived digitally across multiple channels and platforms.

The language was crafted around the theme of “From Chicago To The World” which echoes the global trend-setting abilities of Chicago-born creatives.

And you say, Chi city…

Writer- Anthony Roberts

Client: Nike Chicago