To celebrate it’s 30th anniversary, Nike brought back the iconic ‘Just Do It’ campaign with a modern update. Calling on all athletes to chase their crazy dreams, the campaign reignited the energy and spirit of doing the impossible.

I was fortunate enough to write two spots as part of the overall ‘Dream Crazy’ campaign. The first, a gritty love letter to Chicago through the lens of basketball. The second, telling the story of a phenomenal young player, Aneesah Morrow, who’s looking to be the first woman in the NBA.

Writer: Anthony Roberts

Client: Nike Chicago

Agency/Production: Victory