Wanting to communicate authenticity from the start, clothing brand MD-WST Outfitters knew that they had to speak to their roots.

Working directly with the company’s founder to help establish the brand’s core values, overall voice + tone and mission statement, the collaboration led to Made To Withstand emerging as the initial campaign. Showcasing products tough enough to endure the elements and stylish enough to add character, the brand saw a successful launch in Spring 2018.

Tapping into both the outdoor and urban heritage of the brand, the effort was created for multiple digital channels including the brand’s flagship site and all social media outlets.