Being able to be there on the ground floor of such an ambitious effort was special. Google wanted to launch an initiative to accelerate the lives and careers of Black talent in tech, but of course, it first needed a name.

After leading the ideation around the name of this new entity, what it should stand for and what it should communicate, I was fortunate to then build the language and verbal identity, including voice and tone, so that this new collective could stand out and make a strong impact.

After creating those nuts and bolts that TEC could run with, I then applied them to create the language for the site. Developing clear, simple and clean language for maximum clarity, the site tells a story of the potential and promising future of Black talent in the tech industry.

CD/Writer-Anthony Roberts

Design Director-Katie Sadow

Lead Designer- Courtney Perets

Agency-Sylvain