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In my directorial debut, I wrote and shot this fun digital piece for Gatorade with All-Pro running back Todd Gurley. The new franchise, titled “Sweat It Get It” sees athletes sweating it out on a stationary bike trying to answer questions about their stats, teammates and a few curve balls for good measure.
This was my second time working with Gurley, but my first time behind the camera directing the action. The piece ran on Gatorade’s social media channels including Instagram and IGTV. Meant for viewing on mobile devices, the video in its entirety is below.
Writer/Director: Anthony Roberts
CD: Pat McCaren
Agency: Swift
In my directorial debut, I wrote and shot this fun digital piece for Gatorade with All-Pro running back Todd Gurley. The new franchise, titled “Sweat It Get It” sees athletes sweating it out on a stationary bike trying to answer questions about their stats, teammates and a few curve balls for good measure.
This was my second time working with Gurley, but my first time behind the camera directing the action. The piece ran on Gatorade’s social media channels including Instagram and IGTV. Meant for viewing on mobile devices, the video in its entirety is below.
Writer/Director: Anthony Roberts
CD: Pat McCaren
Agency: Swift
Todd Gurley Sweat It Get It