Having the opportunity to help rebrand ESPN’s ‘The Undefeated’, a platform that told stories that I respected, was a big deal to me.

But first, we needed a name…

I was inspired to come up with Andscape by combining the many “ands” or facets of the black experience, with a wide open “landscape” for telling multifaceted stories that center on the Black gaze. The name stuck.

Then, we needed to know how to talk about this new thing…

Creating poignant and poetic language that paid homage to our expansiveness, creativity and everyday lives, energy was given to the new identity.

And then we needed to tell people…

The :60 TV spot, which debuted on ESPN, elevates the familiar nuances of shared experience and invites all to participate through an intimate invitation.

Creative Director/Writer: Anthony Roberts

Art Director: Lili Lopez

Design Director: Katie Sadow